I am a retail trader and during the course of my trading activity and based on the volume of trade I have received gold coins as an incentives to the salesman from the suppler. They have billed at 3% GST. I have accounted the same as sales promotion expense and accounted without availing ITC. Sir, I want to know the TDS applicability in respect of the above transaction. Whether applicable TDS under section 194C or 194Q or 194R.