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Brand & goodwill

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10 November 2012 What is the difference between brand & goodwill...???

11 November 2012 Goodwill may be the amount, the buyer is ready to pay over and above the value of asstes...

Brand may be the name/type/mark of a particular product etc.

12 November 2012 There can be some consideration for brand also.


13 August 2023 Yes, it is intangible asset.



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