We given Sponsorship of Maharashtra Times Planet Campus to The Times Group they submit Proforma Invoice for Rs.1,50,000.00 is TDS applicable & If Yes @ what % & Under which Section ?
17 June 2014
Circular : No. 714, dated 3-8-1995 In the case of sponsorship for debates, seminars and other functions held in colleges, schools and associations with a view to earn publicity through display of banners, etc., put up by the organisers, the agreement of sponsorship is in essence an agree ment for carrying out a work of advertisement. Therefore, provi sions of section 194C will apply.
@ 2% or 1% as the status of the vendor but you may check with the vendor it may possible that they have lower deduction certificate or non deduction certificate. pls check.