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Tds on advertising on tv channel

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Querist : Anonymous

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Querist : Anonymous (Querist)
23 November 2013 HI! My company is online shopping company and for promoting business we start advertising through TV channels. So what is the rate of TDS to be deduct against the bill from Party.
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CA LOKESH KASAT, FCA, M.Com

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CA LOKESH KASAT, FCA, M.Com (Expert)
23 November 2013 It will be 1%
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Ganeshbabu K

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Ganeshbabu K (Expert)
23 November 2013 tds applicable u/s 194C--
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1% if receiver is individual or huf
.
.
2% for others
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