TDS of 194c

This query is : Resolved 

06 October 2009 Dear Expert,

is TDS deductible u/s 194c for the payment made to the news paper towards the add given in the news paper?

06 October 2009 Yes upto 30.09.2009 @ 1 % for advertising contract and w.e.f. 01.10.2009 @ 2 % if the recipient is a company.

However some of the recipients have certificate for non deduction of TDS ( i have seen for Indian Express group). If they provide you copy of such certificate you need not deduct TDS.

06 October 2009 Work defined in Sec 194C includes
a. Advertising

as the first work.




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