Service tax on advertisement

This query is : Resolved

CA. VIKAS GUPTA (Querist)
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10 October 2011 Hi Experts,
i faced a client who received a bill from an advertising agency who have charged service tax on 15% value i.e. after claiming abatement of 85%. You all are requested to suggest me the legal notification through which the party claimed abatement of 85%.

thanks

CA.E.Deepan Chakravarthy

CA.E.Deepan Chakravarthy (Expert)
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11 October 2011 According to my knowledge,for advertising agency, no service tax is payable on advertisement charges, which are payable by the advertising agency to the Newspaper, TV.
It has to pay service tax on commission part alone, which is received by the advertising agency.
No notification is there to provide the said abatement