16 October 2013
market share could mean many things.
It could be based on sales like if total sales for a particular product is Rs 100, and the company sales Rs 20, then its market share is 20%.
It could also be based on individual buyers like if total number of buyers in the market is 10 and the company caters to 4 of them, then its market share is 40%.
If we combine the above to, the market share in terms of value is 20% and in terms of clients is 40%.