09 July 2024
The main division of industrial activity for companies operating social media apps like Moj, Chingari, WhatsApp, and Instagram typically falls under the category of "Information Technology" or "Software Development and Services." Here’s how these apps can be broadly classified:
1. **Information Technology (IT) Services:** - **Software Development:** Developing and maintaining the software applications (apps) themselves. - **IT Consulting Services:** Providing consulting services related to IT infrastructure, software development, and digital solutions.
2. **Telecommunications:** - Since these apps involve communication and messaging functionalities, they can also be categorized under telecommunications services.
3. **Digital Content Creation and Distribution:** - These apps facilitate the creation, sharing, and distribution of digital content (videos, images, messages), which can be considered under digital content creation and distribution services.
4. **Advertising and Marketing:** - Revenue generation through advertising and marketing services is a significant aspect for these apps.
5. **E-commerce (if applicable):** - Some social media apps integrate e-commerce functionalities (e.g., WhatsApp Business), which would fall under e-commerce services.
**Social Networking Services:** - This category specifically refers to the provision of social networking platforms and services.
Each of these classifications reflects different aspects of the business activities and revenue streams associated with social media apps. The specific categorization may vary based on the primary function and business model of each app. Understanding and properly categorizing these activities is crucial for regulatory compliance, industry reporting, and tax purposes.
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