Which TDS section applied in Public Relation company case

This query is : Resolved 

14 January 2022 Hi All,
Could any one suggest under which section public relation service Company TDS shall be deducted if payment is made to such PR company.
Thanks jn advance

15 January 2022 What is the nature of service received.

15 January 2022 These type of services are mostly contractual in nature. Then TDS should be deducted u/s 194C otherwise 194J.


15 January 2022 CA R Seetharaman Sir, Public Relation Service is being provided to client but there is a dispute under which section whether 194 C or 194 J will be applicable.
Thanks
Vineet Sharma

15 January 2022 It will fall under professional services 194J TDS applicable.

15 January 2022 But sir it's not a professional service as my client is not having any professional or technical qualification to provide such public relation service.
It will be of immense help if you could support your reply with any reference or section or elaborate it.
Unfeigned Regards
Vineet Sharma

15 January 2022 In such a case where no professional is providing services TDS under section 194C applicable.
Have a contract agreement.



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