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valuation of a brand

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(Querist)
20 October 2008 What are the different methods for valuing a brand (i.e. brand name of an entity)?
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CA Gaurav Khanna

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CA Gaurav Khanna (Expert)
20 October 2008 it can be either research based or financial. In finanial it will include Cost Based, Comparables, Premimum Price or Economic Use as per an article.

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