Tds on sales propmotion expense
This query is : Resolved
06 January 2012
Whether expense debited under the head Sales Promotion Expense (credited to customer/debtor's account for purchasing targeted level of purchases from the assessee) is liable to TDS?
07 January 2012
This is a kind of commission and for TDS Section 194H would apply.
07 January 2012
But Paras sir it's one type of discount given to customer by the assessee but dr. under the head of Sales Promotion. Please provide me the reference of any reference book or case study (if any) available with u if the same is liable to TDS u/s.194H.
07 January 2012
Alternatively you can show it as discount in your books.
07 January 2012
The vendor can sale goods at a lower rate so as to benefit the customer/dealer with the quantum of incentive.
Kerala High Court's case in Vodafone Essar Cellular Ltd.:
Discount retained by distributors of prepaid Sim Cards, recharge coupen etc is liable to TDS U/s 194H as commission.
Kerala High Court's case in Vodafone Essar Cellular Ltd.:
Discount retained by distributors of prepaid Sim Cards, recharge coupen etc is liable to TDS U/s 194H as commission.
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