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TDS deduction

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09 October 2009 Dear Expert,

if we pay any amount directly to any news paper as advertisement charges, is tds deductible?

amount is 100000/-
what is the rate of TDS?
paid to Sakshi news paper

what is the effect is payment made to publication agent?

by
rajesh. j

09 October 2009 see circular no.715 dated august08,1995. it attracts@ 1%

09 October 2009 TDS under sec 194 C is attracted for single payament over 20000 and/or total paymemt of 50000 to the receiver in a year.

rate of tds from 01.10.09
1% if payee is Individual/HUF
2% for all other .

If payment is made to agent then itb would depend on the nature of contract if the agent is subcontractor then same as above
If agent is collecting commision then it may attract 194H


09 October 2009 Dear Expert Srinivas,

Beg to differ

w.e.f 01.10.09 rate under sec 194 c depends not on the nature of contract ( advertising or not) but on the status of the payee.

So it may be 1 may be 2 now.

09 October 2009 agree with sanjay



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