Taxabilty of help to needy person on tv show and gift

This query is : Resolved

Rajkumar Sagar (Querist)
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16 February 2010 Dear All,

I have the following query pertaining to the Income Tax Law :

There is a show on Sony Entertainment TV Channel called 'Lift Karade.' They
call one celebrity on the show and have 3 of their fans (selected through
unknown criteria) compete with each other in order to win a meet with their
superstar. While the winner among 3 gets to meet their superstar, they are
also given a Gold Medal as a token of appreciation with the celebrity's
autograph embossed on it. Also, they provide some monetary help usually
amounting to near Rs. 10 Lakhs to some needy person selected by the
production team from a city nominated by the celebrity. I have got the
following taxability concerns :

a) What will be the taxability of the received amount in the hands of that
needy person?

b) Will the amount be allowed to the production house as a deduction in
calculating the taxable income?

c) Will the gold medal received by the winner fan taxed as gift?

Hope to receive your views on the same.

Thanks & Regards.

RAjkumar Sagar

CA Final (old) Student*