Prepayment

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23 October 2013 respected Sir/Madam,
i wanted to know how is sponsorship different from advertisement also tds incidence on the same.

thank you

29 October 2013 In sponsorship the sponsor organises whereas in advertisement its only a part. Sponsor may charge others for the advertisement.

TDS is applicable as per 194C in sponsorship. Reverce charge is applicable for service tax

02 November 2013 Thanks a lot sir,

your suggestion was of a great help for me.




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