10 October 2013
Temporary grouping of rival entities (such as buyer and sellers, sellers and sellers, or different political parties) formed for a short-term and narrow aim (such as countering a common enemy). Unlike an alliance, a coalition does not usually involve meeting of minds and pooling of resources. Its termed as Coalition...
Whereas Merger Basically, when two companies become one. This decision is usually mutual between both firms. When two or more companies amalgamate to form a new company its called merger..