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01 October 2011 a pen manufacturer desired to manufacture three models of pen as super model deluxe model and basic model.He wants to fix the price of Rs.20 for super model, Rs.15 for delux model and Rs.10 for basic model. He plans to allow 25% discount to wholesaler and retailer.
The estimated fixed cost would be Rs.75,000 and the variable cost per unit comes to Rs.5.
i) it has been asked to find out the break-even point for each type of pen
and also to fin out the number of pens to be sold by the manufacturer in order to make a profit of Rs.25,000

01 October 2011 well the above question is about the calculation of composite p/v ratio and then calculation of BEP

01 October 2011 the original price be after discount
super 20 15
deluxe 15 11.25
basic 10 7.50


03 October 2011 The variable cost pre units for the three kind of pen are Rs 5 each. Therefore contribution per unit will be
Super 10
deluxe 6.25
basic 2.5

03 October 2011 Breakeven point for the super pens will be

Breakevan point = Fixed Cost / Contribution per unit

=> 75,000 / 10

i.e. 7,500 super pens

03 October 2011 Breakeven point for the super pens will be

Breakevan point = Fixed Cost / Contribution per unit

=> 75,000 / 6.25

i.e. 12,000 deluxe pens

03 October 2011 Breakeven point for the super pens will be

Breakevan point = Fixed Cost / Contribution per unit

=> 75,000 / 2.5

i.e. 30,000 basic pens

03 October 2011 Thanks for giving solution for the 1st part, actually i need solution for the second part i.e., in order to earn a profit of Rs. 25,000, how many number of pens should be sold by the manufacturer


11 October 2011 Thanks for giving solution for the 1st part, actually i need solution for the second part i.e., in order to earn a profit of Rs. 25,000, how many number of pens should be sold by the manufacturer

11 October 2011 well the answer is svery simple

SAles = (Fixed Cost + Desired profit)/ Contribution per unit

For the Super Pens, it will be

(75,000+25,000)/10
(1,00,000)/10
10,000 super pens

11 October 2011 On the same line the sales in units will be
16,000 deluxe pens and 40,000 basic pens to eqarn the desired profit of Rs 25,000 in each class of pen

14 October 2011 Thank you very much.What i thought is we have to find the number of pens of each kind to be produced in order to earn a total profit of Rs.25,000/- i.e.,total of Super version+deluxe version + basic version)= Rs. 25,000 profit


15 October 2011 well in that case, u requires the sales mix, without sales mix u r not able to calculate the quantity of different articles with different P/V ratio



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