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Advertising expenses

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Querist : Anonymous

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Querist : Anonymous (Querist)
20 July 2010 A partnership firm has incurred Rs.35 lacs as advertisement charges for the AY 2010-11. What are the auditing aspects to be looked into?What are the income tax provisions to be complied?

Kindly help
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Ca Aashish Upadhyay

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Ca Aashish Upadhyay (Expert)
20 July 2010 TDS under 194C
Contract!
related party aspect under 40A(2)(b)
cash payment if any!
Substance of the transaction.
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Querist : Anonymous

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Querist : Anonymous (Querist)
21 July 2010 Can u tell me the TDS aspect involved in the advertising?
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Ca Aashish Upadhyay

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Ca Aashish Upadhyay (Expert)
22 July 2010 Ya Kindly check Section 194C. If you are not having i may provide you the complete text.

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