DIFFERENCE BETWEEN SALES PROMOTION & ADVERTISEMENT

This query is : Resolved

Avijit ghosh (Querist)
Follow

02 January 2009 Sir i am an articled clerk.Presently i am auditing in a pvt co.The co. has spent some amount for sending message through mobile and treated it as sales promotion exp.
pls explain the difference between the above duo.and kindly clarify the above mentioned situation considering FBT

CA. Dashrath Maheshwari

CA. Dashrath Maheshwari (Expert)
Follow

03 January 2009 Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Many advertisements are designed to generate increased consumption of those products and services through the creation and reinforcement of "brand image" and "brand loyalty". For these purposes, advertisements sometimes embed their persuasive message with factual information. Every major medium is used to deliver these messages, including television, radio, cinema, magazines, newspapers, video games, Mobile or cell phone, the Internet and billboards.

CA. Dashrath Maheshwari

CA. Dashrath Maheshwari (Expert)
Follow

03 January 2009 Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:

* contests
* point of purchase displays
* rebates
* free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.

CA. Dashrath Maheshwari

CA. Dashrath Maheshwari (Expert)
Follow

03 January 2009 In case business concern sending SMSs to attract potential customers, it is not more then advertisement. By sales promotion, potential customer should be benefited without purchasing anything.

**DM

You need to be the querist or approved CAclub expert to take part in this query .
Click here to login now

Join the CA Students WhatsApp Community for ICAI Updates, Trending Courses & Notes!

Similar Resolved Queries

Unanswered Queries

Popular
Recent

Trending Online Classes

Direct Tax Laws & International Taxation May 26,Sept 26 & Jan 27

CA Arvind Tuli

Enroll Now
Audit Fast Track Recorded Batch For May 26,Sept 26 & Jan 27

CA Aarti Lahoti

Enroll Now
DT & Audit (Exam Oriented Fastrack Batch) - For May 26 Exams and onwards Full English

CA Bhanwar Borana & CA Shubham Keswani

Enroll Now

view all classess

Meet our CAclubindia PRO Members

CA.Pinank Arvindbhai Shah

Nayan shetty

madhu sudan

velichety.l.narasimharao

SANJAY GOSALIA

Subscribe Now

DIFFERENCE BETWEEN SALES PROMOTION & ADVERTISEMENT

Similar Resolved Queries

Trending Online Classes

Meet our CAclubindia PRO Members

Quick Links

Browse by Category

Latest Job Openings

Senior Executive

Manager- Finance and Compliance

GST CONSULTANT

GST CONSULTANCY

Accountant

CA Final

Article Assistant

Associate CA