TDS on Brand Ambassador Fees


27 January 2024 Dear Experts,
1 A company is remitting the specified amount to its Chairman and Managing director towards Branch Ambassador Fees.
2 Whether the company needs to deduct the TDS u/s 194C or 194J

27 January 2024 Branch or Brand...?? If Brand then what is the product and what is the nature of service by the Director...? Bcoz, If the director is professional then 194J or others then 194C. But, We can't justify this with above question....

27 January 2024 Brand Sir,
Its for a Jewellery products,
The advertisment services on the television,cinema, malls etc.
He is not a educationally qualified for this activities




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