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Tds

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22 November 2013 Respected Sir/Madam,

why is tds on sponsorship taken u/s194j and not u/s 194c.
please reply urgently.

22 November 2013 I am of opinion that sponsorship does not fall in the category of contractual works. Hence, TDS on sponsorship is taken u/s 194J.

22 November 2013 yes Siri have read both the sections and both the sections covers the term "advertisement", so i got confused.
Sir would you please throw some light on the matter.

thank you !


22 November 2013 i beg to differ. kindly refer Circular 715 dated 8 August 1995. Sponsorship shall be in essence advertisement and shall be covered under 194C.


22 November 2013 you may refer: http://incometaxindiapr.gov.in/incometaxindiacr/contents/CBDTFiles/Circulars/CBDTLaws/HTMLFiles/sec194c_715_95.htm

22 November 2013 sir is there any ammendment made after 1995, because the rates in the attachment are old rates of tds

22 November 2013 the rates may be old but not the principal. so why worry.

22 November 2013 tahnks a lot Sir,
now i got the point.

thank you once again.
i hope that you solve my future querries also.


22 November 2013 you are welcome



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