23 December 2009
Assuming that A Ltd has entered with B Ltd into composite contract of preparation and arranging display the advertisement.
Here the service provided by TV channel is covered under the SALE OF SPACE OR TIME FOR ADVERTISEMENT, and accordingly liable to pay service tax (Rs.10/-) on Rs. 100/- recovered from B Ltd.
Since B Ltd is liable to service tax for ADVERTISEMENT AGENCY SERVICE. As the B Ltd has used TV Channel services for providing advertisement service to A Ltd. In turn B Ltd shall be entitled to take credit of Rs. 10/- as input service.
Now B Ltd is billing for Rs. 120/- and charging service tax for Rs. 12/- to A Ltd.
Accordingly A Ltd shall be entitled for credit for Rs. 12/-.
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