Dear Sir,
As per section 2 (f) of the Place of Provison of Service Rules, 2012 (POPR), “intermediary” means a broker, an agent or any other person, by whatever name called, who arranges or facilitates a provision of a service (hereinafter called the ‘main’ service) between two or more persons, but does not include a person who
provides the main service on his account.;
So, if the Europian is providing you Marketing Service as an intermediary, then Rule 9 of the POPR is applicable which reads as below:
9. Place of provision of specified services.- The place of provision of following services shall be the location of the service provider:-
(a) Services provided by a banking company, or a financial institution, or a nonbanking financial company, to account holders;
(b) Online information and database access or retrieval services;
(c) Intermediary services;
(d) Service consisting of hiring of means of transport, upto a period of one month.
So you are not liable to Service Tax.
Otherwise Rule 3 is applicable which has shifted the burden of tax on the service recipient. I agree with the views of Ms Parmita. The govt. is not putting any tax liability on any outsider. The liability is on the person in the taxable territory.