We have web portals. We have subscibers. We charge an amount to our subscribers. As part of the service we provide to subscibers, we take out classified newspaper advertisements (one or many depending of the duration of the subscripttion). We do not charge the subscribers separately for the classified ads. We do not pay the newspapers separately for each subscriber. We have negotiated a monthly payment rate with the newspapers.
Can we deduct the amount we pay to the newspapers while caclulating the total amount on which we have to pay service tax?