Jobs on assignment basis.
1481 Points
Joined December 2009
As per my knowledge,
Advertisement Exp is Revenue Exp
When Huge Advert Expeditures are incurred; For eg, to launch a new product in market the benefit flows to enterprise not only in the year when expenditure is incurred but also in next few years, So to match expediture to its benefits(Matching concept), expenditure is deferred (written off) over the years the benefit is expected to flow.
So Deferred Advertisement Exp is Deferred REVENUE expenditure which is fictitious asset
It is Not Capital Expenditure, or if so why it is not capitalised into any Fixed Asset?
The eg you have given is Advert. Suspense A/c. I cannot make any guess why any advert will be Suspense?? No enterprise will make huge advert exps without knowing what & by which media adverts are made?