Filing st1 form

Hi,

I believe this question has been asked before, but I am not able to locate a correct answer from the information.

I want to open a bank account for a new sole proprietorship. The bank has asked for a Govt proof like VAT, Service Tax No, etc.

Since I would be offering service on a web portal, I want to register the service tax no. 

Now, when i register on ACES website and start filing the ST1 form, I am confused about the Applicant's Name entry.

Case 1: If i put my name, nowhere else in the form have they asked for the firm's name. so how would the bank come to know that it is for that particular proprietorship.

Case 2: If i put the proprietorship name, then what about the PAN Status, Applicant's Name as in PAN entries. Since there is no PAN for the same.

In both cases, should i fill in my name in the Name of Trustee/Proprietor/HUF.

Also, the "know your location" facility is not good, since I am not able to locate my address (Kandivali(E)). Would really appreciate if someone can help