Tds on printing of brochure/handouts/leaflets in pharma co.


26 November 2014 whether there will be tds on the transaction where a pharma co. Is purchasing printing material in form of brochure/handouts/leaflets for advertisement and marketing purpose.

Facts:
Content is decided by the pharma co.
Vendor prints on the papers procured by him independently.
Bill states printing job/box printing etc and also includes vat in it.

Request experts to opine in light of section 194C and circular 715 and 658

26 November 2014 yes u r definitely liable for tds u/s 194c

26 November 2014 Will packing material be also liable for tds then?


26 November 2014 If in the bill packing material shown separately then not liable.

If not shown separately then whole amount of bill liable for tds.

26 November 2014 Under which clause of sec194C will it be taxed? As the section is ambiguous.
Any idea on pharma industry practice?



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