tds applicability

This query is : Resolved 

29 June 2010 whether TDS under 194 C is applicable to folowing payments?
1. Sponsorship paid to a club towards sponsorship of annual inter club snooker championship.
2.Sponsorship of Ranaji cricket match between 2 states


what are the transactions which are subject to TDS u/ 194C for sponsorship?what are the provisions?

29 June 2010 In a publication of the Kolkata Income tax Department, it has been stated that sponsorship is nothing but advertisement by display of marchandise etc. Hence, Section 194C is applicable.



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