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Tax deducted sources

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20 November 2008 Dear Sir,

We have given contract to advertisement agency for advertise our product. They advertise our product & have given their bill ( including advertisement matterial supply by them purchase from third party) Rs5000 (for Service provide by them & Rs. 15000 for material supply by them). What is the rate of TDS deduct from their bill is 2% or 1 % and which amount i.e Rs.20000 or 5000.

20 November 2008 When advertising agency gives a consolidated bill including charges for artwork and other related jobs as well as payments made by it to media. Rate - 1%

20 November 2008 Circular No 295 / 06.03.1981

For Sec 194C purposes, the deduction should be based on the gross payment without excluding the cost of materials.


20 November 2008 1% on the gross amount



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