24 April 2013
If an Ad Agency received Rs. 90 only from clients for an advertisement costing Rs. 100/- in print media, & pays Rs. 85 to Print Media. than ST payable by Ad agency on Rs. 5 recd. from client or on Rs. 15 i.e. (100-85)
19 May 2013
You have to argue your case that you have allowed Rs. 10/- as discount and service tax is payable on the difference between the price charged and price paid. It is not on gross basis. The tax payable is on accrual basis.