23 October 2012
We create advertising booklet and sale space to the advertisers. Should the VAT and Service Tax applicable and should it be charged to the manufacture who advertise their product in this booklet.
23 October 2012
Service tax is applicable on provision of services but VAT is charged on sale of goods. service tax is to be paid on provision of services above Rs. 10 Lakhs in any fy. So if taxable service provided by you is more than Rs. 10 lakhs then you should start recovering service tax.
24 October 2012
Selling of space or time slots for advertisements other than ads broadcast by radio or TV included in negative list and accordingly providing space for advertisement in print media is not taxable...under service tax.
Selling of space or time slots for advertisements other than advertisements broadcast by radio or television has been specifically provided in negative list.
If any service is specified in negative list it is not taxable. Also services in mega exemption notification are exempt.