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Round-off

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(Querist)
28 December 2013 Can any one oplease tell me most of products are sold at unround-off price.is it to attract or is for any benefit?ex.999,1299,99
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Manish Bhandari

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Manish Bhandari (Expert)
28 December 2013 It is human tendency. 999 is your brain reads as if it is cheap or ok. whereas make it 1000 & our brain reads it expensive.Wherever there is roundoff the impact is in hundreds & if not round off then the impact is lesser or decreases the purchasing anxiety.
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@VaibhavJ

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@VaibhavJ (Expert)
28 December 2013 Its human psychology, brain takes decision in a fraction of second!

So when you saw its 3 digit price you gets attracted to buy.
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