28 December 2013
Ending a price in 99 is based on the theory that, because we read from left to right, the first digit of the price resonates with us the most. That's why shoppers are more likely to buy a product for 99 than an identical one for 100, the item that starts with a 99 just seems like a better deal than the one that starts with 100. (Just opinion)
CAclubindia
