Payment to non resident for advertisement-tds ??

This query is : Resolved 

22 October 2013 Hello everyone,

my client is an ad agency. he published an ad in south african airlines magazines for his client in INdia.

Now he wishes to remit payment to the south african publication and has approached me for form 15CB.

some imp information
1. SA publication does not have any branch/office in india
2. My client will make payment through HDFC bank ltd into the current account of the non resident.
3. service is provided outside india

Is TDS applicable in this case if yes then at what rate ?

22 October 2013 yes

please read section 195 carefully

if PAN of NR available then 10%

otherwise 20 %

for more clarified answer send me your mail ID. i will send you a power point file, which will used for you.

23 October 2013 Under section 195 of the Income-Tax Act, 1961 any person responsible for paying a non-resident any sum chargeable under Indian tax law shall deduct income-tax thereon at the rates in force at the time of credit of such sum to the account of the payee or at the time of actual payment thereof, whichever is earlier.

Thus TDS is required to be deducted only if the income of the advertisement provider is chargeable under India tax law. This further depends upon if the income of the advertisement provider is received in India or accrued in India or deemed to be received or accrued in India (section 9). If payment is made outside India, then it is not received in India. If the advertisement provider provides the services outside India, then the income is not accrued in India.

The advertisement company's income does not fall under the provisions of section 9,
a. if the payment is made outside India,
b. the advertisement company does not have (or is not available)any fixed base in India, and
c. the advertisement company does not provide any services in India.

So no income tax is required to be deducted if the income of the advertisement provider does fall under the ambit of deeming provisions of section 9 of the IT Act.


in your case no tds is required to be deducted, but make sure that ad agency didnt have any permenant establishment in india.

For any further query, feel free to ask

Regards
CA Harish Choudhary
E-mail: harishsc1989@gmail.com


24 October 2013 there is clear note in question that my client is and add agency and he publish an add for his client in india.


25 October 2013 abhisheksinghandco@gmail.com

CA Rinkal kindly send the powerpoint file on the above email id.

25 October 2013 ok please check your mail

25 October 2013 dear give me another mail ID,

i got mail failure notice by sending on this.

please got the same on this site as i upload the same with caclubindia.com

02 November 2013 asaciti@gmail.com




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