09 February 2013
The advertisement agency is published various advertise in newspaper co. as per client requirement.whether all trasaction is liable to service tax or not? if yes then client is liable to pay service tax on total ammount(news papers co. fees + advertisement co. fees) or on profit ammount (profit of advertisement agency) charged by advertisement agency.
09 February 2013
ok but on which ammount service tax is payalbe to advertisement agency. e.g. - on profit ammount or total ammount charged by ad. agency from client.