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CHAPTER 7 : COSTING OF SERVICE SECTOR
Service sector companies provide services to their customers that are
intangible. Service sector costing is a method of ascertaining costs of
providing or operating a service. This method of costing is applied by tho se
undertakings which provide services like schools, hotels, hospitals, cante ens,
transportation etc rather than production of commodities. Service sector
costing has emerged as a separate method of costing due to the
shortcomings in traditional costing methods to apply to this sector.
Shortcomings of traditional costing method for this sector are:
1. No cost of goods sold;
2. No profit centre;
3. No break even analysis;
4. No pricing formulations;
5. Unlike inventories, no storage of services;
6. More emphasis on responsibility accounting.
Question
Explain the main characteristics of Service sector costing.
Answer
Main characteristics of service sector are: 1. Activities are labour intensive: The activities of service sector
generally are labour intensive. The direct material cost is either small
or non-existent.
2. Cost-unit is usually difficult to define: The selection of cost units
usually, for service sector is difficult to ascertain as compared to the
selection of cost unit for manufacturing sector.
3. Product costs in service sector: Costs are classified as product or
period costs in manufacturing sector for various reasons. It is difficult
to apply such classification to service sector since it is not possible t o
identify inventories that are intangible.
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Question
Give an appropriate cost unit for each of the following service sectors:
1. Hotel
2. School
3. Hospital
4. Accounting firm
5. Transport
6. Staff Canteen
7. Machine maintenance
8. Computer Department
Answer
Respective Cost Units are:
1. Hotel - Bed nights available or occupied
2. School - Student hours or no. of full time students
3. Hospital - Patient-day / Room-day
4. Accounting firm - Client hours
5. Transport - Passenger-Kms, or Quintal km or tonne- km
6. Staff Canteen - No. of meals provided or no. of staff
7. Machine maintenance - Maintenance hours to user departments
8. Computer Department - Computer time to user departments.
Question
Discuss with examples, the basic costing methods to assign costs to
services.
Answer
Generally the following methods are adopted to assign costs to services:
1. Job costing method: The cost of a particular service is obtained by
assigning costs to a distinct identifiable service. e.g. Job Costin g
method is used in service sectors – like Accounting Firm,
Advertisement campaign. Indirect costs may be allotted / apportioned
on the basis of Activity Based Costing or such other suitable methods.
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2.
Process Costing method: Cost of a service is obtained by assigning
costs to masses of similar unit and then computing cost / unit on an
average basis. e.g. Retail banking, postal delivery, credit card etc.
3. Hybrid method: Combination of both (1) & (2) above.
The main cost components in service sector are labour hours and service
overheads.
Question “ Customer profile is important in charging cost. ” Explain this statement in
the light of customer costing in service sector. OR
How will you apply customer costing in service sector? Explain with suitable
example.
Answer
The customer costing is a new approach to management. The central theme
of this approach is customer satisfaction. In some service industries, such as
public relations, the specific output of industry may be difficul t to identify
and even more difficult to quantify. Further there are multiple custo mers,
identifying support activities i.e. common costs with particular custo mer may
be more problematic. In such cases it is important to cost customer. An A BC
analysis of customers’ profitability provides valuable information to help
management in pricing customer. For instance in banking sector, the
activities for customers will include the following types:
1. Stopping a cheque
2. Withdrawal of cash
3. Updating of pass book
4. Issue of duplicate pass book
5. Returning a cheque because of insufficient funds
6. Clearing of a customer cheque.
Different customers or categories of customers use different amount of these
activities and so customer profiles can be built up and customer can be
charged according to the cost to serve them.
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Customer profile is important in analyzing cost under the following
categories
1.
Customer specific costs: These are the direct and indirect cost of
providing service to customer plus customer related cost assigned to each
customer.
For example: cost of express courier service to a client who requests over-
night delivery of some agreement.
2. Customer – line categories: These are the costs which are broken into
broad categories of customers and not individual customers.
CHAPTER 8: TRANSFER PRICING
Transfer price is the notional value placed on goods and services transferred
from one division to another division in a large organisation. Hence this is
similar to sale but in this case there will not be any transfer title to goods as
the transaction is within the same organisation. Thus, Transfer Price can be
defined as the price charged for products exchanged in internal transactions
between Sellers and Buyers within the same organisation.
Question
What are some goals of a ‘transfer -pricing’ system in an organization? OR
Enumerate the main objects of ‘transfer pricing.’
Answer
Transfer pricing is usually adopted with the following objectives / goals: 1. Emphasis on Profits: To create a sense of commercial attitude in
those who are responsible for the performance of profit centres.
2. Optimise Profits: To optimise profits of the company by creation of
responsibility accounting.
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3.
Optimum Utilisation of Resources: To enable the organisation to
fully exploit the valuable and scarce resources.
4. Motivates Managers for Effective Decision making: provide
information that motivates divisional managers to take good economic
decisions that suit their divisions (as they will more autonomy and
freedom under this system) which will improve the divisional profits
and ultimately the profits of the company as a whole.
5. Performance Evaluation: Transfer pricing provide information which
will be useful for evaluating the divisional performance.
6. Goal congruence: An efficient transfer pricing system can motivate
divisional manager to make economic and rational decisions to achieve
goal congruence, i.e. common objective.
Methods of Transfer Pricing : Transfer Pricing Methods are broadly
classified into three methods; viz.
1. Cost based transfer pricing: Methods under this category are:
a. At actual cost
b. At Marginal cost
c. At Standard cost
d. At cost of sales
e. At cost of sales plus
f. At opportunity cost
2. Market price: Methods under this category are:
a. At market price
b. At prorating of profit on the basis contribution margins
c. At a specific discount over market price
d. At dual prices i.e. transfer prices will be different from market
prices. In this case the transferor division is allowed to record
transfer at full cost plus mark- up whereas transferee division
may be charged only marginal cost. In this scenario, both
divisions show profits and accordingly performance is evaluated.
The drawbacks of this method are: Both divisions show profits that are artificial and not real.
It creates confusion while calculating the profits of
company as a whole. Profits of respective divisions cannot
be directly added.
Divisions do not compete effectively.
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e.
Two Part Pricing: Under this method, transfers are made at
marginal cost with a lump sum fixed amount per annum covering
fixed costs and mark- up of transferring division. This will enable
the transferee division to obtain materials at marginal costs at
higher volumes.
3. Negotiated price.
The adoption of a particular method of transfer pricing depends on
respective circumstances and will change from time to time depending on
the views of the management.
Question
Briefly explain the concept of goal congruence.
Answer
Divisions functioning as profit centers strive to achieve maximum divisional
profits, either by internal transfers or from outside purchase. This may not
match with the organisation’s objective of maximum overall profits. Divisions
may be commercial to advice overall objectives, where divisional decisions
are in line with the overall best for the company, and this is goal
congruence. Divisions at a disadvantage may be given due weightage while
appraising their performance. Goal incongruence defeats the purpose of
divisional profit centre system.
Question
Indicate the possible disadvantages of treating divisions as profit centres.
Answer
The Possible disadvantages of treating divisions as profit centres are as
follows:
1. Short Term Focus: Divisions may compete with each other and may
take decisions to increase profits at the expense of other divisions
thereby overemphasizing short term results.
2. Di sharmony: It may adversely affect co-operation between the
divisions and lead to lack of harmony in achieving organizational goals.
3. Reduction in profits: It may lead to reduction in the company’s over all
total profits.
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4.
Duplication: The cost of activities, which are common to all divisio ns,
may be greater for decentralized structure than that for centralized
structure. It may thus result in duplication of staff activities.
5. Loss of Control: Top management loses control by delegating decision
making to divisional managers. There are risks of mistakes committed
by the divisional managers which the top management may avoid.
6. Ineffective Control: Series of control reports prepared for several
departments may not be effective from the point of view of top
management.
7. Transfer Pricing Problem: It will result in under utilisation of corporate
competence and will lead to complications associated with transfer
pricing problems.
8. Identity: It becomes difficult to identify and define precisely suit able
profit centres.
9. It confuses division’s results with manager’s performance.
Question
What should be the basis of transfer pricing, if unit variable cost and u nit
selling price are not constant?
Answer
If unit variable cost and unit selling price are not constant then th e main
problem that would arise while fixing the transfer price of a product woul d
be determined in following manner:
Optimum level for company: There would be an optimum level of output
for a firm as a whole. This is so because there is a certain level of output
beyond which its net revenue will not rise. The ideal transfer price under
these circumstances will be that which will motivate these managers to
produce at this level of output.
Decision from company viewpoint: In certain cases, some divisions of
the firm might have to produce its output at a level less than its fu ll capacity
or optimum capacity. In such cases a transfer price may be imposed
centrally, considering overall company profitability.
Question
C A & C M A Coaching Centre, Nallakunta, Hyderabad. P V Ram, B. Sc., ACA, ACMA – 98481 85073
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1.
What will be the marketable transfer pricing procedure regarding the
goods transferred under the following conditions (each condition is
independent of the other)?
a. When divisions are not captives of internal divisions and the
divisions are free to do business both internally and externally an d when there are reasonably competitive external markets for
the transferred products.
b. If the external market for the transferred good is not reasonably
competitive.
2. Discuss the potential for maximization of income by a multinational
through the use of transfer pricing mechanism.
Answer
The Marketable Transfer Pricing Procedure will be as under: 1. When divisions are not captives of internal decisions and the divisions
are free to do business both internally and externally and when there a re
reasonably competitive external markets for the transferred products,
then the most suitable transfer price would be, the market price, as it
generally leads to optimal decisions.
In case, the external market for the transferred good is not reasonably
competitive, following two situations may arise in this case.
a. If there is idle capacity : Under this situation opportunity cost will be
zero hence minimum transfer price should be equal to the
additional outlay costs incurred upto the point of transfer
(sometimes approximated by variable costs).
b. If there is no idle capacity : Under this situation opportunity cost
should be added to outlay costs for determining minimum transfer
price.
2. The potential for maximization of income by a multinational through the
use of transfer pricing mechanism is based on the successful
implementation of the following steps: a. Transfer pricing may be set relatively higher for affiliates in
relatively high tax countries that purchase inputs from affiliates
located in relatively low-tax countries. However, to curb these sorts
of practices, the GAAR (General Anti Avoidance Rules) have been
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framed in India thereby making organisations to transfer at Arm’s
Length Prices.
b. Transfer prices to affiliates in countries which are subject to import
duties for goods or services purchase may be set low so as to avoid
host country taxes.
c. Transfer prices to an affiliate in a country that is encountering
relatively high inflation may be set relatively high to avoid some of
the adverse effects of local currency devaluation that are related to
the high inflation.
d. Transfer prices may be set high for goods and services purchased by
an affiliate operating in a country that has imposed restriction on the
repatriation of income to foreign companies.
e. Transfer prices may be set low for an affiliate that is trying to
establish a competitive advantage over a local company either to
break into a market or to establish a higher share of the company’s
business.