Hotel Management: Distribution, Revenue and Demand Management Specialization
Build a Hospitality Business
Market hospitality services, manage demand, and optimize revenue.
In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success.
With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
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