Pluto Pillow Raises Investment from Venture Capitalists

Pluto Pillow’s net worth is $13 Million USD. Pluto Pillow generates $4 million in sales annually. After rejecting the offer from Robert on Shark Tank, it raised $900k from venture capitalists.

Since appearing on Shark Tank, Pluto Pillow’s sales saw a 40% year-on-year growth.

Pluto Pillow Net Worth

Net Worth$13 Million
Annual Revenue$4 Million
Annual Profits$520,000
Monthly Sales$370,000
Monthly Expenses$300,000
Lifetime Sales$11 Million
Employees8
HeadquartersCalifornia
Office Rent$65,000
Food Expenditure$9,000
FounderSusana Saeliu
Founders Equity70%
See Other Shark Tank Products

Sales Revenues

When Plutp Pillow appeared on Shark Tank, their annual sales were $430,000. Due to exposure on the Shark Tank, their sales skyrocketed and also got huge interest from venture capitalists.

During the next year of the Shark Tank episode, Pluto Pillow sales revenues increased to $2.9 million. As of today, the monthly sales of the company are $3,70,000.

The company is reinvesting most of its revenues in R&D, and therefore the profit margins are relatively low as of today.

Salary Expenditure

Now that Pluto Pillow is generating good revenues, the two founders have started paying themselves a $125,000 salary each.

As of today, there are 8 full-time employees in the company. The total salary expenses are $430k per annum.

Shark Tank Pitch

Pluto is a Custom Pillow company that creates pillows for customers based on their body types and sleeping habits. Pluto Pillows are available in over 30 different variations thanks to the company’s modular design.

Mark Cuban is the first Shark to leave, claiming that they are not utilizing machine learning to its full potential and that the 1.5 million data points mentioned by the founders are insignificant. Kevin leaves, citing their high valuation as the reason.

Negotiations

Robert begins his response by joking that when the pitch began, he was least interested in the product, but the founders and their story piqued his interest.

Robert counters with $400k in exchange for 20% ownership of the company. The Founders counter Robert’s offer with a 9% stake in the company.

After some back and forth, the founders decided not to accept Robert’s offer and exited the Shark Tank empty-handed. Pluto Pillow’s net worth was significantly lower on that date than it is today.