Peekaboo appeared on Shark Tank in Season 12 Episode 8, asking for $800,000 for 8% of the company. Levison left the show without a deal.
Peekaboo Ice Cream has a net worth of $5,000 today and has shut down its business. It was an organic ice cream company founded by Jessica Weiss Levison.
Peekaboo Icecream Net Worth
- Net Worth: $5,000
- Annual Revenue: ZERO
- Lifetime Sales: $4.9 Million
- Employees: 1
- Status: Out of Business
Shark Tank Update
When Peekaboo Ice Cream appeared on Shark Tank in 2021, the company was generating $3 million in annual sales.
After the episode aired on the Shark Tank, even though sales skyrocketed temporarily, the company could not keep up with the inventory.
Since then, due to consistent losses, loss of market share, and bad financial management, the company has shut its operations.
As of today, Peekaboo Ice Cream is out of business, and its founder, Jessica Levison has taken up a job with Morgan Stanley.
Pitch and Sharks Reaction
Jessica Weiss Levison, founder of Peekaboo Ice Cream, an organic ice cream company with a hidden surprise inside each pint, pitched her business to the Sharks on Shark Tank. Levison was seeking $800,000 for 8% of her company.
Even though it was a difficult pitch, Lori Greiner and Kevin O’Leary made Jessica an offer.
With the condition that she develop a low-fat and low-carb version, Lori Greiner offered a $800,000 loan with 6% interest over the following three years in addition to 5% equity.
Kevin, on the other hand, proposed a loan of $800,000 with 8% interest over the following three years and 8% equity with no contingency.
Jessica disclosed that a loan did not pique her interest. Finally, she walked out of the tank without any deal in her hands, which proved lucky for the Sharks.