shilpi (student) (780 Points)
06 April 2017Is lowest cost one of the way to differentiate products?In my view ..No ..because Differentiate strategies focus only on price insensitive and loyal customers .
Recently ,Cost leadership strategies adopted by Jio ,focussed on price sensitive buyers and captured whole market successfully.
Suresh Pai S
(Tax Consultant)
(1029 Points)
Replied 06 April 2017
Suresh Pai S
(Tax Consultant)
(1029 Points)
Replied 06 April 2017
shilpi
(student)
(780 Points)
Replied 06 April 2017
I am talking about porter's generic strategy .There are three strategies.,Cost leadership ,Differentiation,Focus strategies.
An organization apply differentiation ,when market is composed of many price -insensitive buyers.
But
In our module the meaning of differentiation is "greater product flexibilty ,compatibility ,lower costs ,improved service,less maintenance ,greater features etc."
shilpi
(student)
(780 Points)
Replied 06 April 2017
according to porter 's theory jio's strategy was cost leadership and in marketing theory , "market penetration strategy "is the suitable name.
Suresh Pai S
(Tax Consultant)
(1029 Points)
Replied 08 April 2017
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