The latest Global Banking 500 list points to the magnitude of the blood bath in the global financial markets. There is a steep drop in the Top 500's overall brand value by a whopping $ 218.1-billion (down 32% from 2007) and $3.9 trillion (down 51%) shaved from their market capitalisation during 2008!
As many as 209 brands present in 2007 league table have dropped out of the new list. Notable exits include the bailed Fannie Mae and the bust Lehman Brothers whilst the salvaged Merrill Lynch and Wachovia tumbled in the ranking table by as many as 30 and 59 places respectively.
HSBC, though able to hold on to the numero uno position in the Global 500, saw its brand value erode by a around 28% to $25.4-billion in 2009.
The beleaguered Citibank which was edged out from its No 2 rank in 2007 to No 7 in 2008, saw a massive $ 18-billion in brand value erosion last year.
Here are the Top 20 Global Financial Brands of 2009
Rank 2009: 1
Rank 2008: 1
Parent Company: HSBC HOLDINGS PLC
Industry Group: Banks
Domicile: BRITAIN
Brand Value 2009 (in $ million): 25,364
Market Cap 2009 (in $ million): 131,577
Brand Value/Market Cap (%): 19%
Brand Rating 2009: AAA+
Brand Value 2008 (in $ million): 35,456
Market Cap 2008 (in $ million): 188,466
Brand Value/Enterprise Value 2008 (%): 19%
Brand Rating 2008: AAA
Rank 2009: 2
Rank 2008: 3
Parent Company: BANK OF AMERICA CORP
Industry Group: Banks
Domicile: UNITED STATES
Brand Value 2009 (in $ million): 21,017
Market Cap 2009 (in $ million): 71,228
Brand Value/Market Cap (%): 30%
Brand Rating 2009: AAA
Brand Value 2008 (in $ million): 25,417
Market Cap 2008 (in $ million): 144,179
Brand Value/Enterprise Value 2008 (%): 18%
Brand Rating 2008: AA+
Rank 2009: 3
Rank 2008: 8
Parent Company: WELLS FARGO & CO
Industry Group: Banks
Domicile: UNITED STATES
Brand Value 2009 (in $ million): 14,508
Market Cap 2009 (in $ million): 108,691
Brand Value/Market Cap (%): 13%
Brand Rating 2009: AA
Brand Value 2008 (in $ million): 13,130
Market Cap 2008 (in $ million): 94,593
Brand Value/Enterprise Value 2008 (%): 14%
Brand Rating 2008: AA
Rank 2009: 4
Rank 2008: 4
Parent Company: BANCO SANTANDER SA
Industry Group: Banks
Domicile: SPAIN
Brand Value 2009 (in $ million): 10,840
Market Cap 2009 (in $ million): 54,881
Brand Value/Market Cap (%): 20%
Brand Rating 2009: AA
Brand Value 2008 (in $ million): 20,718
Market Cap 2008 (in $ million): 97,842
Brand Value/Enterprise Value 2008 (%): 21%
Brand Rating 2008: AA-
Rank 2009: 5
Rank 2008: 16
Parent Company: IND & COMM BK OF CHINA - A
Industry Group: Banks
Domicile: CHINA
Brand Value 2009 (in $ million): 10,031
Market Cap 2009 (in $ million): 186,089
Brand Value/Market Cap (%): 5%
Brand Rating 2009: A+
Brand Value 2008 (in $ million): 8,427
Market Cap 2008 (in $ million): 343,424
Brand Value/Enterprise Value 2008 (%): 2%
Brand Rating 2008: A-
Rank 2009: 6
Rank 2008: 5
Parent Company: AMERICAN EXPRESS CO
Industry Group: Diversified Financial Services
Domicile: UNITED STATES
Brand Value 2009 (in $ million): 9,944
Market Cap 2009 (in $ million): 25,866
Brand Value/Market Cap (%): 38%
Brand Rating 2009: AA
Brand Value 2008 (in $ million): 16,183
Market Cap 2008 (in $ million): 51,455
Brand Value/Enterprise Value 2008 (%): 31%
Brand Rating 2008: AAA
Rank 2009: 7
Rank 2008: 2
Parent Company: CITIGROUP INC
Industry Group: Banks
Domicile: UNITED STATES
Brand Value 2009 (in $ million): 9,810
Market Cap 2009 (in $ million): 36,498
Brand Value/Market Cap (%): 27%
Brand Rating 2009: A
Brand Value 2008 (in $ million): 27,817
Market Cap 2008 (in $ million): 147,041
Brand Value/Enterprise Value 2008 (%): 19%
Brand Rating 2008: AA
Rank 2009: 8
Rank 2008: 7
Parent Company: BNP PARIBAS
Industry Group: Banks
Domicile: FRANCE
Brand Value 2009 (in $ million): 9,360
Market Cap 2009 (in $ million): 49,480
Brand Value/Market Cap (%): 19%
Brand Rating 2009: AA-
Brand Value 2008 (in $ million): 14,637
Market Cap 2008 (in $ million): 97,501
Brand Value/Enterprise Value 2008 (%): 15%
Brand Rating 2008: A+
Rank 2009: 9
Rank 2008: 18
Parent Company: CHINA CONSTRUCTION BANK-H
Industry Group: Banks
Domicile: CHINA
Brand Value 2009 (in $ million): 9,024
Market Cap 2009 (in $ million): 127,443
Brand Value/Market Cap (%): 7%
Brand Rating 2009: AA
Brand Value 2008 (in $ million): 7,786
Market Cap 2008 (in $ million): 198,124
Brand Value/Enterprise Value 2008 (%): 4%
Brand Rating 2008: A-
Rank 2009: 10
Rank 2008: 6
Parent Company: JPMORGAN CHASE & CO
Industry Group: Banks
Domicile: UNITED STATES
Brand Value 2009 (in $ million): 8,747
Market Cap 2009 (in $ million): 52,571
Brand Value/Market Cap (%): 17%
Brand Rating 2009: A+
Brand Value 2008 (in $ million): 14,798
Market Cap 2008 (in $ million): 86,865
Brand Value/Enterprise Value 2008 (%): 17%
Brand Rating 2008: A+
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