tds section for digital marketing service

Saket Mishra

367 Points Joined June 2019

who is deductor and deductee ??
and which type of service is provided by deductee ??

sajeer k

accounts officer

178 Points Joined March 2015

sales promotion

decide whether it is a contract or in the nature of profession through agreement done between both the party if it the contract for service then 194C otherwise 194J,

if there is confusion then deduct under 194J in safer side.....

Yash Singhal

2 Points Joined May 2023

TDS is applicable for all types of digital marketing services, including SEO, PPC, social media marketing, email marketing, and content marketing.
If the service provider is an individual or a sole proprietorship firm, the TDS rate is 10%. If the service provider is a partnership firm or a company, the TDS rate is 2%.
The TDS amount should be deducted from the total payment made to the service provider and deposited with the government within the due date.
The service provider should provide a TDS certificate (Form 16A) to the customer, which shows the amount of TDS deducted and deposited with the government.
If the customer fails to deduct TDS, they may be liable to pay interest and penalty.

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ndmit001

2 Points Joined May 2023

TDS is applicable for all types of digital marketing services, including SEO, PPC, social media marketing, email marketing, and content marketing.
If the service provider is an individual or a sole proprietorship firm, the TDS rate is 10%. If the service provider is a partnership firm or a company, the TDS rate is 2%.
The TDS amount should be deducted from the total payment made to the service provider and deposited with the government within the due date.
The service provider should provide a TDS certificate (Form 16A) to the customer, which shows the amount of TDS deducted and deposited with the government.
If the customer fails to deduct TDS, they may be liable to pay interest and penalty.

Mariya Khan

2 Points Joined May 2023

Search engine optimization (SEO)

Keyword research
On-page optimization
Off-page optimization
Link building
Content creation
Technical SEO

Taniya Jarka

marketing manager

26 Points Joined January 2026

For marketing services in India, TDS is usually deducted under Section 194C when the service is treated as a contractual work, such as advertising or promotional campaigns. If the marketing service is more professional or consultancy-based, it may fall under Section 194J. The applicable section depends on the nature of the agreement and services provided.

Taniya Jarka

marketing manager

26 Points Joined January 2026

For marketing services in India, TDS is usually deducted under Section 194C when the service is treated as a contractual work, such as advertising or promotional campaigns. If the marketing service is more professional or consultancy-based, it may fall under Section 194J. The applicable section depends on the nature of the agreement and services provided.