TDS section

Mayur Chitnis (40 Points)

12 December 2019  
Hi,
We are Digital marketing company in which we provide online advertising services to the clients and charge them for Media Spends plus Agency fees.
For Media Spends i am clear that TDS will get deducted @ 2% as per section 194c (7) (iv)(a). However, i am confused about Agency fees whether it will be 194c, 194j or any other section.
Please note we provide recurring services to clients.
Thanks in advance.