TDS Querry - Urgent

This exp. is treated as business promotion exp. n according to me it will not attract any TDS provisions.

Dear Dilip,

What sachin told is correct according to my knowledge

yes definately it is a business expense but having doubt in respect of tds.wait for other replies

yes certainly it is a business promotion ....and it does not attract any TDS........

Yes Dear its a Business promotion expenses. No TDS provisions will be Applicable

Yes Its treated as Business promotion expense.So, I think it will not attract any TDS provisions.

As per Explanation (a) to Section 194(J) professional services include advertising and as per Rule 44AA, any service regaring advertisement by film artists will fall under the definition of professional service and will atract to the provision of 194 J and for deduction of tds @ 10% flat. If the celebrity is a non resident and do not have PAN then the rate of TDS would be 20%. 

Sorry guys

I also agree with all that it is a business promotion expenses.

But if I have to paid any person a lump sum money i.e. definetely attract TDS its not differ it is Business promotion expenses or not.

secondaly if we have to paid as per any agreement to come my office cut the ribbon. The  celeberity are cover under professional, So TDS definetely deducted.

If Celebarity is NON Resident it's also cover under TDS provision. 

Hiiii

This is a business pramotion exps.& will not attract TDS......

Thanks

hiiiiii

Its really a expenses done by us for promoting our business hence no need to worry for TDS Deduction,

Amount paid to celebrity will attracts TDS provisions u/s 194J irrespective of nature of expense

Mr. Sachin is right........

It will be treated as Business Promotion Expense and will not attract TDS..........

Hi...

 This is a business promotion expenses and no TDS will be attracted for the same....

it not relevant that expense is business promotion or other if nature of payment is one  that specified in the TDS provision then TDS is deductable, therefore payment made to celebrity for his/her professional services thus TDS @ 10% deductable in every case.......................Check it