Dear Dilip,
As per the judicial rulling pronounced by the Hon'ble Delhi High Court in the case of CIT vs. Bharti Cellular Ltd. repored in 319 ITR 139, it has been discussed as under:
The Assessee's were Companies providing mobile phone facility to their customers i.e. subscriber's under licences granted by DOT. They had set up their own networks. Where subscribers had to make call from one network to another network these were routed through MTNL, providing interconnection at paints, described as "ports". For this facility the assessee's paid to MTNL or BSNL interconnection or port access charges. The facility of interconnection was provided by equipment without any human interface. The payments were not fees for technical services. S.194J was not applicable.
Further, you may take a reference of Circular No.1 of 2008 dated 10.01.2008
The CBDT clarified that s.194-I of the Income Tax Act 1961 would not be applicable for Cooling charges paid to the cold storage owners as the cold storage preserved perishable goods by means of a mechanical process, and storage of such goods was only incidental in nature and the customer had no right to use any demarcated space/place or the machinery of the cold. Further, since the arrangements between the customers and cold storage owners were contractual in nature, the provision of s.194-C of the Act would be applicable to the amounts paid as cooling charges by the customers of the cold storage.
Thus, in view of above discussions, TDS is applicable u/s.194 C, being service contract, and not u/s. 194J or 194 I.