TDS on Sponsorship payment

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Public company is making a sponsorship payment to an Institute, will there be any Tax deduction at source ???????
 

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ponsorship agreement is in teh nature of advertisement contract.

 

Hence In the case of sponsorship for debates, seminars and other functions held in colleges, schools and associations with a view to earn publicity through display of banners, etc., put up by the organisers,

 

the agreement of sponsorship is in essence an agree­ment for carrying out a work of advertisement.

Therefore, provi­sions of section 194C will apply. [Circular No.715 dt.8-8-1995]

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