TDS on Printing of Cards, Pads etc.

TDS is applicable u/s 194C, because printing Job work is done as per your requirement which comes under contract.

TDS not required if material is not supplied by the customer as per 194C as amended by Finance Act No. 2 of 2009

TDS U/s 194C will be deducted...

Please go through Sec 194C and 194J.

If the payment is made as contract  payment then TDS will be made as per section 194C.

Explantion (iv) to Section 194C covneys that "work" includes Advertising.

As per section 194J includes following

1) Fees for professional services

2)Fees for technical services

3) royalty 

As per the exlanation (a) to Sec 194J Professional Services means services rendered  by person in the course of carrying leagal, medical , engineering or architectural profession or the profession of the accountancy or interior decoraton or ADVERTISING or such other profession as notified by Board for pupose of Sec 44AA or of this section.

So Please understand the nature of your transaction.and apply the provision accordingly.