TDS on Printing will come under 194C & NOT under 194J. As 194J is specific to Professional Charges given under it.
Printing cannot be termed as professional Charges. It is Job / Labour Work.
Moreever TDS on Printing charges can be deducted only if fall under defination of Work,
EXPLANATION TO SECTION 194 C
(iv) work shall include
(a).......
(b).......
(e) manufacturing or supplying a product according to the requirement or specification of a customer by using material purchased from such customer,but does not include manufacturing or supplying a product according to the requirement or specification of a customer by using material purchased from a person, other than such customer.
Tax will be deducted only if Material is supplier by deductor.