Prabeer (B. COM (H) CA & CS Final) (5484 Points)
30 November 2009Would an advertising agency need to deduct TDS U/s 194C for payment to print media / elctronic media?
Please quote the source of your answers.
FATEMA
(CHARTERED ACCOUNTANT)
(719 Points)
Replied 30 November 2009
Dear Prabeer,
The payment by an advertising agency to print media/electronic media is not subject to tax deduction under section 194 C.
Circular No. 717,dated August 14, 1995
CA. Varun Soni
(Chartered Accountant)
(201 Points)
Replied 30 November 2009
Payment made to by an advertising agency is not subject to TDS but TDS is payable when the assesse makes payment to the advertising agency....
Hence advertising agency is not responsible for deducting TDS
Circular No. 717,dated August 14, 1995
CAclubindia
