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TDS on payment to advertisement agent

Saroj Rout (CA FINAL) (120 Points)

30 September 2011

Anyone plaese clarify whether tds to be deducted u/s 194j or 194c while relesing payment to an advertisement agent.

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15 Replies

ajayCA (Accountant) (44 Points)
Replied 30 September 2011

Yes, Tds @ 2% is to be deducted other the expenses will not be allowed and interest also to be paid.

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valji (Accounts manager-MBA) (2150 Points)
Replied 30 September 2011

deduct under sec 194c @ 2%

Jayesh (Internal Auditor) (214 Points)
Replied 30 September 2011

Dear Saroj,

TDS is to be deducted u/s 94J while making payment to Advertisement agent.

Ashok kumar (CA Final) (592 Points)
Replied 30 September 2011

194C only, based on the status of the advertiser rate of TDS will change eigher 1% or 2%

ACMA Obulirajan R (M.Com, ACMA) (1119 Points)
Replied 30 September 2011

For Advertisement payment TDS would be deducted @ 2% U/S 194C

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Gourav Choudhary (CA and CS finalist) (143 Points)
Replied 30 September 2011

Dear Saroj,

TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.

CA ADITYA SHARMA (CA IN PRACTICE ) (16719 Points)
Replied 30 September 2011

Originally posted by : gourav
	Dear Saroj, TDS u/s 194C will be deducted for advertisement charges @ 1%/2% depending on the status of contractor.

kannan ashok (manager) (44 Points)
Replied 30 September 2011

gourav ur rite

Rishabh Ahuja (.) (491 Points)
Replied 01 October 2011

the rates od tds in case of advertising agencies depends from case to case and the medium too ..

CS Bijoy (Expert) (6394 Points)
Replied 01 October 2011

Under 194 C @ 2%

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CA PRAVEEN SINGH (MANAGER ACCOUNTS) (2277 Points)
Replied 01 October 2011

TDS IS TO BE DEDUCTED U/S 194C....TDS ON CONTRACTOR...

TDS RATE 1 %,DEDUTTEE IS INDIVIDUAL/HUF

2% IN CASE OF COMPANY...

CA BISHAN AGARWAL (Profession) (93 Points)
Replied 06 October 2011

It should be under 194C and for Individual & HUF it should be 1% & for others its 2%

imran (article) (28 Points)
Replied 27 February 2012

Tds u/s 194 C deducted on payment to Advertisement Company & TDS u/s 194 H will be deducted on agency commssion & its Service Tax.. (if showing sepretely in invoice)

Ravi (Accountant) (21 Points)
Replied 16 April 2012

i knw tat tds calculated if exceeds 75,000 per year for advertisement..but i want to tat it should from same supplier or from differnt supplier.? e.g diferent supplier means if each payment can be 15,000 to 20,000 means , so for each suplier it doest exceed 30,000 knw..so how its tds applicable