TDS on marketing exp
prasad chitta (62 Points)
25 June 2019
I have paid 60,000/- per month to a company for marketing expenses. what is the TDS rate applicable.?
5 Replies
Suresh Thiyagarajan
(Student)
(3986 Points)
Replied 25 June 2019
1. There are two possibilities in here. If the marketing is in the nature of doing any particular professional services then TDS u/s 194J @ 10% should be applied. Since professional services include advertisement services which is also in the nature of marketing.
2. If no specific services are involved in the above services then it will be covered under the contract and TDS u/s 194C @ 1% or 2% depending upon the non-corporate or corporate to whom the payment is made.
3. In your case, you need to identify the nature of marketing services in order to deduct TDS.
Please correct me if the above solution has an alternative view.
RAVI KUMAR
(7 Points)
Replied 25 June 2019
If we are doing the social Media Marketing through agency. let me know it will be come under section 194 C Or 194 J.
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